Investing in Short-Term Rental Properties in Bluffton, SC: Best Areas & Potential Returns

Bluffton, South Carolina, has become an attractive destination for real estate investors looking to capitalize on the town’s growth, charm, and proximity to Hilton Head Island. However, short-term rental (STR) investments in Bluffton are highly regulated, with only a few areas allowing them. If you’re considering an investment property in Bluffton, understanding where STRs are permitted and the income potential of each area is key.

This article will break down the best areas in Bluffton for short-term rental properties, including Downtown Bluffton, Aljoy Road, Bluffton Park, and the two exclusive STR-friendly areas in Palmetto Bluff: Wilson Village and Moreland. We’ll also cover typical price ranges, STR income potential, and what makes each location unique. There are plenty of investment properties for sale in Bluffton South Carolina.

1. Downtown Bluffton: The Heart of the Lowcountry

Why Invest Here?

Downtown Bluffton, often called Old Town, is the cultural and social hub of Bluffton. This area is filled with historic charm, art galleries, boutique shops, and some of the best restaurants in the Lowcountry. With its walkability and unique Southern charm, it’s a prime spot for vacationers looking for an authentic experience.

Real Estate & STR Income Potential

• Home Prices: Typically range from $600,000 to $3M, depending on size and location.

• STR Income Potential: $40,000 - $100,000+ per year, depending on property size and seasonality.

• Guest Appeal: Tourists love staying in Downtown Bluffton due to its festivals, farmers' markets, and waterfront access to the May River.

2. Aljoy Road: Waterfront Investment Potential

Why Invest Here?

Aljoy Road is a small but sought-after area near the May River, offering easy access to the water and beautiful scenic views. This neighborhood is perfect for investors looking to attract guests who want a more relaxed, waterfront escape while still being close to Downtown Bluffton and Hilton Head.

Real Estate & STR Income Potential

• Home Prices: Typically between $400,000 to $900,000 for single-family homes and upwards of $3M+ on May River.

• STR Income Potential: $35,000 - $100,000+ per year, depending on waterfront access and amenities.

• Guest Appeal: Perfect for boating and fishing enthusiasts looking for a scenic retreat.

3. Bluffton Park: A Hidden Gem for STR Investors

Why Invest Here?

Bluffton Park is one of the only designated neighborhoods within Bluffton that allows short-term rentals. Located just minutes from Downtown Bluffton, it offers modern homes, family-friendly amenities, and a suburban feel while still being close to the town’s attractions.

Real Estate & STR Income Potential

• Home Prices: Typically range from $350,000 to $700,000.

• STR Income Potential: $30,000 - $70,000+ per year, depending on home size and amenities.

• Guest Appeal: Ideal for families and travelers looking for a more residential, yet convenient stay.

4. Wilson Village (Palmetto Bluff): Luxury STR Investment

Why Invest Here?

Wilson Village, located within Palmetto Bluff, is one of the most prestigious areas in Bluffton. This neighborhood combines luxury with a small-town feel, featuring stunning architecture, world-class golf courses, and direct waterfront access. It’s one of the two areas in Palmetto Bluff where STRs are allowed, making it a rare opportunity for investors.

Real Estate & STR Income Potential

• Home Prices: $1.5M to $5M+, depending on size, view, and location.

• STR Income Potential: $100,000 - $300,000+ per year, given the high-end clientele Palmetto Bluff attracts.

• Guest Appeal: Luxury travelers seeking privacy, high-end amenities, and an exclusive Lowcountry experience.

5. Moreland (Palmetto Bluff): Exclusive High-End Rentals

Why Invest Here?

Moreland, another enclave within Palmetto Bluff, offers a more contemporary and nature-inspired atmosphere compared to Wilson Village. It features access to walking trails, water sports, and breathtaking marsh views. Like Wilson Village, it’s one of the only two areas in Palmetto Bluff where STRs are permitted.

Real Estate & STR Income Potential

• Home Prices: $1.8M to $6M+, catering to ultra-luxury buyers and investors.

• STR Income Potential: $150,000 - $400,000+ per year, making it one of the most profitable short-term rental areas in Bluffton.

• Guest Appeal: High-net-worth vacationers who want a mix of luxury, nature, and seclusion.

Final Thoughts: Is Bluffton a Good Market for STR Investments?

While Bluffton is highly restrictive on short-term rentals, the areas that do allow them offer strong income potential and high demand. Investors can expect:

Premium pricing in luxury areas like Palmetto Bluff (Wilson Village & Moreland).
High occupancy rates in Downtown Bluffton and Bluffton Park due to tourism and proximity to Hilton Head Island.
Waterfront appeal driving strong rental demand in Aljoy Road.

If you’re considering an STR investment in Bluffton, working with a real estate team like ours that understands the nuances of local regulations, HOA restrictions, STR profile setup/execution, and market trends is crucial. Golden Homes specializes in investment properties and can help you find the perfect rental property with high ROI.

Check out our Bluffton Investment Properties Page below to browse you future cash cow!

Interested in Buying an STR Property in Bluffton or just curious? Let’s chat! Reach out to us below or head over to our "Contact Us" page
Chaz Holden: (803) 200-4196
www.teamhiltonhead.com
goldenhomeshhi@gmail.com

Photo From: https://www.northamerican.com/moving-resources/relocation-guides/moving-to-bluffton