Bluffton, South Carolina Real Estate Market Report: January 2025
As we move into 2025, the Bluffton real estate market continues to show resilience and growth. Known for its charming Lowcountry lifestyle, proximity to Hilton Head Island, and strong investment opportunities, Bluffton remains a top choice for homebuyers, investors, and retirees. Below is a detailed breakdown of the key market statistics, trends, and insights for January 2025.
Key Market Statistics for January 2025
1. Median Days on Market
Homes in Bluffton are spending an average of 42 days on the market before being sold.
This reflects a moderately competitive market where well-priced homes are still moving quickly.
2. Median Sale Price
The median sale price for homes in Bluffton is $549,000, up 8.2% year-over-year.
Price growth remains steady due to continued demand from both primary homebuyers and investors.
3. Price per Square Foot
The median price per square foot is $290, an increase of 3.1% compared to last year.
Homes in desirable communities such as Palmetto Bluff, Hampton Hall, and Old Town Bluffton command the highest values per square foot.
4. Active Listings & Inventory
There are currently 480 active listings, representing a 6.5% decrease from last year.
Limited inventory is keeping home values stable, while new construction remains an attractive option for buyers seeking modern amenities.
5. Market Competitiveness
The Bluffton real estate market has a 53 out of 100 competitiveness score, slightly more competitive than Hilton Head.
Buyers may still have room to negotiate, but well-priced homes are moving quickly.
Market Trends & Insights
Strong Demand for Primary Residences and Second Homes
Bluffton remains a sought-after destination for both full-time residents and second-home buyers. Its blend of affordability, quality of life, and proximity to Hilton Head and Savannah make it a desirable location.
New Construction vs. Resale Homes
New construction homes in communities like Hampton Lake and May River Preserve are drawing interest from buyers looking for modern layouts and energy-efficient features.
Resale homes in established neighborhoods continue to attract those seeking character, mature landscaping, and proximity to Bluffton’s historic district.
Investment Opportunities in Short- and Long-Term Rentals
Short-term rentals are limited in Bluffton, with only a few communities such as Old Town Bluffton and Bluffton Park allowing them.
Long-term rental properties remain a profitable investment, as Bluffton continues to see strong population growth and demand for rental housing.
Luxury Market Insights
The luxury segment, particularly in Palmetto Bluff, continues to thrive, with high-end homes averaging $1.5M+.
Out-of-state buyers, especially from the Northeast, are fueling demand for waterfront and golf community properties.
What This Means for Buyers & Sellers
For Buyers:
The market is slightly competitive, but opportunities exist for buyers who move quickly.
Bluffton remains more affordable than Hilton Head, making it a great option for primary and investment properties.
Consider new construction communities for incentives such as closing cost assistance and upgrade packages.
For Sellers:
With low inventory and rising prices, sellers are in a strong position.
Pricing competitively can attract multiple offers, especially in desirable neighborhoods.
Homes staged well and marketed correctly can still sell above asking price in certain cases.
Key Takeaways
Bluffton’s real estate market is growing, with an 8.2% increase in median home prices year-over-year.
Limited inventory is keeping home values strong, benefiting sellers.
Short-term rentals are restricted, making long-term rentals the more viable investment strategy.
Luxury homes in Palmetto Bluff remain in high demand, particularly from out-of-state buyers.
New construction homes are a popular choice for buyers seeking modern features and builder incentives.
Final Thoughts
Bluffton, South Carolina, continues to attract homebuyers and investors with its charm, affordability, and strong market fundamentals. Whether you’re looking for a primary residence, vacation home, or rental property, now is an excellent time to explore opportunities in this thriving market.
For expert guidance and personalized real estate assistance, Golden Homes Hilton Head Island is here to help. With extensive experience in Bluffton’s real estate market, we ensure our clients make informed and profitable decisions.
For the latest listings and market updates, visit teamhiltonhead.com.
